
The Treasury Management Customer Relations Role
In many banks, Treasury Management (TM) efforts are heavily focused on acquiring net-new business. Sales teams pursue prospects, onboard customers, and then quickly move to the next opportunity. But as institutions grow and the Treasury Management book of business expands, cracks begin to form in customer satisfaction. Services get misconfigured....

What if Your Business Customer Holds Bitcoin?
It’s happening more often than you might expect: a business customer walks in with Bitcoin on their balance sheet.
Whether it's tucked away as a modern-day digital gold reserve or accepted as a form of payment, Bitcoin is showing up in more business financials. While this might still raise eyebrows in some circles, it’s important to understand that...

Metrics for TM Outside Sales Teams
A disciplined approach to sales metrics is essential for Treasury Management (TM) teams focused on growth. The most important activity to track is the First Time Appointment (FTA) - it drives the entire sales pipeline. Successful TM Outside Sales teams track FTAs generated from referrals, marketing leads, Centers of Influence (COIs), and digital sales effor...
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